Since 2021, Cui Zhihua have been running his design and research studio in Jingdezhen. The studio is based on the research and design transformation of materials and traditional handicrafts, and focuses on the exploration and practice of sustainable design.
Having worked and studied in many countries such as China, Germany, Thailand, etc., he was deeply influenced by different cultures for a long time. Therefore, while engaged in commercial design, he has always paid attention to the research and design transformation of traditional handicraft and materials behind Chinese culture. At present, he has always been committed to the personal research and design experiments in China and Germany.while ensuring the practicability of the design products, he also gives consideration to the cultural self-identification, so that the products can be better integrated into the modern home.
When he first entered the industry, Cui Zhihua participated in Shanghai 2020 as Talents and received a lot of praise and was reported by international professional design media such as Wallpaper 、Elle decor and Rayli home.
Cui Zhihua Studio is currently located in Kassel, Germany and has always insisted on studying materials and handicrafts, and also provides customers with product design 、 brand strategy and upgrade services.
2019 - 2022
Worked for Sebastian Herkner
Set up own studio for design practice and cultural observation
Move to different palce for learning and practice
Product designer at WUU Design in Xiamen, China
Academy of Art and Design (Kunsthochschule Kassel) in Kassel, Germany, Department of Product Design，Diplom Designer（BA & MA）
During this period as Industrial design Intern at
China& North Aisa design center of Panasonic
Global design agency designaffairs of Accenture
Düsseldorf based design agency Squareone
Product design Intern at Qualy Design in Bangkok, Thailand
Northeast Forestry University, Department of Industrial Design, B.Eng. During this period as footwear design and industrial design intern in different companies..
Born in Yueyang, China
Paris Design Week, Paris, France
CIFF Guangzhou 2022, Guangzhou,China
Rundgang, Kassel, Germany
Designshanghai 2021, Shanghai, China
CIFF Guangzhou 2021, Guangzhou, China
Designshanghai 2020, Shanghai,China
Shandong University, Jinan, China
Museum of Waste, Changsha, China
CIFF Guangzhou, Guangzhou, China
Northeast Forestry University, Harbin, China
All Rights Reserved
©2020 Cui Zhihua Studio