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Since 2021, Cui Zhihua have been running his design and research studio in Jingdezhen. The studio is based on the research and design transformation of materials and traditional handicrafts, and focuses on the exploration and practice of sustainable design.


Having worked and studied in many countries such as China, Germany, Thailand, etc., he was deeply influenced by different cultures for a long time. Therefore, while engaged in commercial design, he has always paid attention to the research and design transformation of traditional handicraft and materials behind Chinese culture. At present, he has always been committed to the personal research and design experiments in China and Germany.while ensuring the practicability of the design products, he also gives consideration to the cultural self-identification, so that the products can be better integrated into the modern home.

When he first entered the industry, Cui Zhihua participated in Shanghai 2020 as Talents and received a lot of praise and was reported by international professional design media such as Wallpaper 、Elle decor and Rayli home.

Cui Zhihua Studio is currently located in Kassel, Germany and has always insisted on studying materials and handicrafts, and also provides customers with product design 、 brand strategy and upgrade services.

  • 2020                       

  • 2019 - 2023           

  • 2014-2018

  • 2018        

  • 1995           



  • 2022

Worked for Sebastian Herkner

Set up own studio for design practice and cultural observation

  • 2021- Now

Move to different palce for learning and practice

Product designer at WUU Design in Xiamen, China 

Academy of Art and Design (Kunsthochschule Kassel) in Kassel, Germany, Department of Product Design,Diplom Designer(BA & MA)

During this period as Industrial design Intern at

China& North Aisa design center of Panasonic

Global design agency designaffairs of Accenture

Düsseldorf based design agency Squareone

Product design Intern at Qualy Design in Bangkok, Thailand

Northeast Forestry University, Department of Industrial Design, B.Eng. During this period as footwear design and industrial design intern in different companies..

Born in Yueyang, China

Paris Design Week, Paris, France


  • 2020                          

CIFF Guangzhou 2022, Guangzhou,China

  • 2022                           

Rundgang, Kassel, Germany

Designshanghai 2021, Shanghai, China

CIFF Guangzhou 2021, Guangzhou, China

  • 2021                            

Designshanghai 2020, Shanghai,China


  • 2021                          

Shandong University, Jinan, China

Museum of Waste, Changsha, China

CIFF Guangzhou, Guangzhou, China

Drowm Education,Changsha,China

  • 2020                          

  • 2022            

Northeast Forestry University, Harbin, China


Bechester Village





Sixteen Utensil

  • 2022                         


  • 2021                          

WGSN China - Design Trend report - JUN. 2021

Rayli Home Magazine - FEB. 2021 - Interview P22

  • 2020                          

Rayli Home Magazine - OCT. 2021 - P15

AD China - AUG. 2021

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©2020 Cui Zhihua Studio

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